Toolfinder
Toolfinder, a fast-growing SaaS discovery platform, wanted to use video content to increase visibility, educate users, and attract more partners.
Challenges
Low Brand Awareness: Despite having a robust database of SaaS tools, Toolfinder struggled to stand out in a crowded tech marketplace.
Complex Messaging: Explaining product comparisons, categories, and tool benefits in a simple and engaging way was a major challenge.
Weak Social Presence: The brand’s content lacked the storytelling edge needed to capture and retain viewer attention.
Limited Video Infrastructure: No internal creative team or standardized workflow for consistent, scalable content creation.
Our Approach
Competitive Research: Analyzed leading SaaS content creators and identified high-engagement topics like “Top 3 AI Tools for Marketers” and “Hidden Tools for Founders.”
Strategic Scripting: Built scripts centered on clarity, fast pacing, and value delivery — each video presented one key insight in under 40 seconds.
Visual Language: Designed sleek, tech-style videos with dynamic typography, subtle motion graphics, and Toolfinder’s signature blue gradient palette.
Distribution Plan: Developed a posting strategy for LinkedIn, TikTok, and YouTube Shorts with unique platform hooks and thumbnail designs optimized for click-through.
Collaboration System: Set up a shared Telegram channel and Google Drive structure for smooth content delivery, revisions, and weekly reporting.
Results
Explosive Reach: Monthly video impressions increased by 120% across all short-form platforms within six weeks.
Lead Generation Impact: Click-throughs to Toolfinder’s website from social platforms grew by 47%, driving a surge in SaaS vendor inquiries.
Engagement Growth: Average video retention rate climbed from 32% to 70%, showing improved audience connection and storytelling impact.
Brand Partnerships: The content helped Toolfinder close collaborations with 5 new SaaS brands in Q2 alone, citing the videos as a trust factor.
Testimonial
"Creatimedia helped us turn complex SaaS explanations into fast, addictive content. Their storytelling and visual precision made our brand feel premium and approachable at once."
— Karl Hadwen, Co-Founder at Toolfinder
Conclusion
Our collaboration with Toolfinder elevated its online presence from a discovery site to an authority in the SaaS industry. By combining data-driven scripts, premium visuals, and consistent posting, we positioned Toolfinder as a go-to destination for founders and tech professionals seeking the best tools to grow their business.
