Notion
Notion aimed to expand its global reach through video content that would showcase use cases, simplify complex features, and drive engagement.
Challenges
Feature Complexity: Notion’s versatility made it challenging for new users to grasp its full potential quickly.
Educational Gap: Many users discovered Notion but struggled to understand how to apply it effectively for project management, note-taking, and team collaboration.
Inconsistent Storytelling: Content across platforms varied in tone and depth, making it hard to maintain brand consistency and emotional connection.
Low Engagement on Social: Despite strong product loyalty, Notion’s educational and promotional content had lower-than-expected reach and retention on short-form platforms.
Our Approach
Audience Research: We analyzed Notion’s user base across YouTube, TikTok, and LinkedIn to identify high-retention content themes—productivity tips, templates, and creator workflows.
Script Framework: Developed a “Problem–Feature–Result” video script structure to turn complex features (like databases, automation, and templates) into bite-sized, relatable content.
Visual Style: Designed clean, minimalist edits mirroring Notion’s brand aesthetic—neutral tones, slow zooms, and screen capture overlays with subtle motion graphics for clarity.
Content Calendar: Rolled out a 4-week posting cadence—three short videos and one longer tutorial per week—to build momentum and train the algorithm.
Distribution Strategy: Repurposed core videos across Reels, TikTok, and YouTube Shorts with tailored hooks, captions, and platform-native CTAs.
Results
Massive Engagement Growth: Average video engagement rate increased by 61% in 45 days across all short-form platforms.
Follower Growth: Consistent posting led to a 38% rise in followers across Instagram and TikTok.
User Education Impact: Tutorial watch-through rates hit 74%, showing stronger understanding of Notion’s advanced features like linked databases and templates.
Conversion Boost: Referral traffic from short-form content to the Notion signup page increased by 29%, contributing to measurable trial signups.
Testimonial
"The videos produced by Creatimedia simplified our complex product without losing our visual identity. Engagement skyrocketed, and our global audience finally understood the real power of Notion."
— Lena Waters, CMO at Notion
Conclusion
Our partnership with Notion turned dense, feature-heavy topics into engaging, digestible stories. By blending clear scripting, aesthetic visuals, and consistent distribution, we helped Notion increase global awareness, drive user education, and build stronger emotional resonance with its growing community.
