Khan Academy
Khan Academy, a global leader in free education, wanted to use video content to expand its reach and communicate its mission of accessible learning.
Challenges
Low Awareness Among New Audiences: While well-known in traditional education spaces, Khan Academy struggled to engage younger learners scrolling short-form platforms.
Outdated Content Style: Existing educational videos were informative but lacked the pacing and visual energy required for social media engagement.
Platform Mismatch: Long-format YouTube content didn’t translate effectively into Reels, Shorts, or TikToks.
Retention Drop-Off: High bounce rates on educational videos due to lack of storytelling and modern editing style.
Our Approach
Content Audit: We analyzed Khan Academy’s existing library and identified key topics (math hacks, learning motivation, study systems) that could be reimagined as fast-paced shorts.
Storytelling Framework: Each video followed a “Hook → Context → Visual Explanation → Call to Action” format to capture attention within the first 2 seconds.
Visual Overhaul: Implemented a modern, student-friendly style—animated text, kinetic transitions, and clear audio narration—all aligned with Khan Academy’s blue-green branding.
Platform Strategy: Designed separate editing templates for YouTube Shorts, Instagram Reels, and TikTok to ensure native performance and higher retention.
Collaboration & Workflow: Worked directly with Khan Academy’s media team through shared Google Drive systems and weekly Telegram check-ins to maintain quality and consistency.
Results
Massive Reach Expansion: Average video views grew by 83% on short-form platforms within 60 days.
Increased Retention: Average watch time jumped from 28% to 67%, with more users watching full educational clips.
Follower Growth: Short-form content attracted a 52% increase in followers across Instagram and YouTube Shorts.
Student Engagement: Direct click-throughs to Khan Academy’s lessons rose by 24%, boosting organic traffic and learner sign-ups.
Testimonial
"The Creatimedia team helped us transform our educational mission into a visual language Gen Z understands. Their videos combine clarity, emotion, and creativity in every frame."
— Stephanie Yamkovenko, Director of Marketing at Khan Academy
Conclusion
Our partnership with Khan Academy modernized its educational storytelling, turning long-form lessons into engaging micro-learning experiences. By blending motion design, pacing, and authenticity, we helped the brand reach millions of new learners and reintroduce education as something exciting, accessible, and relevant in today’s digital landscape.
