Instantly.ai

Challenges

• Low Content Volume: Despite being an industry leader, Instantly.ai had limited consistent video content showcasing real results, product use-cases, or customer success stories.

  
  

• Complex Product Communication: Explaining Instantly’s technical capabilities (warmup, deliverability, automation) in short, engaging videos was a challenge.

  
  

• Audience Education Gap: Many users didn’t fully understand how to use the product to scale outreach, leading to lost conversions.

  
  

• Platform Consistency: Content output across social platforms lacked consistency in format, style, and cadence.

Our Approach

1. Content Strategy and Research: We analyzed the top-performing content from SaaS and MarTech competitors to design a content plan focused on short, high-retention educational videos.

   
   

2. Value-Driven Scripting: Scripts were designed around key user pain points — deliverability, personalization, and automation — while ensuring accessibility for beginners.

   
   

3. Visual Identity and Editing: We built a modern, on-brand video style aligned with Instantly’s blue-black-white palette, emphasizing speed, clarity, and visual flow.

   
   

4. Distribution Optimization: Edited videos were optimized for multiple platforms (LinkedIn, YouTube Shorts, TikTok) with custom hooks and captions to drive engagement.

   
   

5. Collaboration Workflow: Our team maintained an efficient feedback loop with Instantly’s marketing team through shared drives and Telegram communication for seamless revisions and weekly scheduling.

Results

• Brand Engagement: Engagement across Instantly’s short-form platforms increased by 42% within the first 45 days of consistent posting.

  
  

• User Education: The educational series simplified complex product features, improving new-user activation rates by an estimated 27%.

  
  

• Lead Conversion: The video-driven campaigns contributed to a measurable lift in free-trial-to-paid conversions by 18% (based on tracking through social touchpoints).

  
  

• Authority Boost: The brand’s content began circulating organically within cold email and B2B growth communities, strengthening its authority as the go-to tool for outreach automation.

Testimonial

"The video content Creatimedia produced helped us bridge the gap between product and perception. Their process was seamless, their attention to detail unmatched, and the output perfectly captured our voice and value."
— Marija Crnojacki, Senior Marketing Manager at Instantly.ai

Conclusion

Our collaboration with Instantly.ai transformed their content presence from occasional product demos to a consistent stream of professional, educational videos. By pairing clear storytelling with fast-paced editing, we helped Instantly engage more users, strengthen brand trust, and drive measurable growth in conversions and community visibility.